Updated: Jul 27, 2021
From Dangerous Shortcomings-to-"Let's All Win!" Campaign
The Problem With Child Safety
Have you ever had trouble relating to a product or service on a TV commercial or social media ad because it showed stories of people who need things completely different than what you needed? If so, then you're not alone.
Growing up on the wrong side of town with separated parents, I couldn't relate to Tony the Tiger on a Frosted Flakes cereal commercial explaining to a happy family "They're great!" I couldn't resonate with that happiness. I couldn't relate to a show called the Brady Bunch. The only people I could relate to seemed to be the outcasts. Like the backwards baseball players in a movie called Bad News Bears. That was one of my favorites. People in ads and media that most people would consider dismissive. They usually came across as almost rebellious, dangerous, clumsy, and regularly putting themselves into dangerous or vulnerable situations.
The main problem with marketing child safety products like child safety seats for cars is that they're not quick and easy for others to use. People don't automatically understand that their children need them to pause, and create an environment that's safe. Family safety services like constructive child safety files are not convenient. And they're not the norm. Not to mention that these little kids who can relate to the need during dangerous situations aren't like most big people. For example, not everyone has been a kid thrown around in a car accident without a child seat. And not every adult can imagine what that would feel like.
Sometimes people don't want to take the time to put a child in a fitting safety seat for the car ride when they're in a hurry. And people certainly don't want to take the time to snap a picture of a child learning to tie their shoes or riding a bike when they have so many other things to worry about on their phones and social media platforms.
Inclusions of Innovations & Achievements
It wasn't until recently, when I was watching WAND-TV News and after hearing an unfortunate story of Olivia, that I found people that I could relate to. The news story followed a community of parents trying to do what was right by their children (and not so much divorce authorities) during impossible situations following wrecks. From birth to adulthood people like Olivia and I were forever feeling like we are outcasts from society and facing legal challenges that no one could understand. But now people are started to raise their children up in unique ways to became their own happy, successful, and independent people. All with different positive psychology records to fall back on.
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While I enjoy having TV and social media ads that I can relate to, what I admire the most are the digital contents created by people like Olivia who share. Their unsuspecting achievements are a new beacon of light for others in this world to see. This was normally unseen in the divorce community before. In fact, WAND-TV News was one of the first to feature stories about cleaning up information in court records, and about constructive child safety file cases.
The results? Notable child safety file advocates and personal achievements from parents who were no longer outcasts and afraid to work for meaningful connections with their children. And milestones like the book Elizabethia written by one of these parents and Madison's Initiative was written by another. All these results begin discussions celebrating the pivotal types of foundational inclusion in society and on social media.
If I wasn't already hooked on WAND-TV, now I've found another talk show just as innovative called Morning Blend St. Louis. A Saturday morning program on KPLR-TV and YouTube where innovation seems to routinely meet inclusion. If I couldn't relate to any media before, now I have two television and social media channels that I regularly watch.
As a family sustainability advocate and small business owner, the reception of all these medias make me wonder, "if simply identifying with unique people gets people to tune in each week, then what could specialized inclusions do for a community?"
Inclusivity can help people in the community, like it helps business brands, connect with others on a deeper, more meaningful level - which can be a brand new tool in the toolbox of social experiences that some may not have tried yet.
The Problem With Un-representation
In Missouri and Illinois alone, minors are involved with nearly 80% of family law versus law wrecks we call divorce. And this number is likely to increase the future criminal court impacts for these children. These children often can't relate to what others relate to. And the proof is in the statistics.
Likewise, nearly 80% of their parents are unrepresented during "family" law versus law court cases, contracts, filings, and forever orders. Yet, that's only 0.3% of the population. So, these shortcomings as well are invisible to most people. And they're politically challenging at best to try and redress.
But the country's diverse population doesn't just include people of different races, representation status, or genders. More than 40 million Americans have a disability. Odds are, some or many people within your community have something unique about them that makes them different. Whether it be related to race, gender, sexuality, physical abilities, or lack of representation.
Today inclusivity in all forms is a no brainer. Because that reflects the actual world we live in, rather than a fictional place filled with unrealistically files. More people today are relating to the Bad News Bears, and not so much to Tony the Tiger.
Have you believed that America was the land of freedom and pursuit of happiness, but then had trouble relating to all the divisive twisting and turning the feels more like a rip saw? If so, then you're not alone.
The "Let's All Win" Campaign
So now, with more and more previously outcast people coming online with safer and safer ways, together we can let achievements win. Not letting miscues stand alone, but letting successes stand equally along side them.
Together we can buckle our children into successful records for the books and for bouncing through the rough life ahead. Not just buckled into their misfortunes like Olivia and I were, but buckled into what their possibilities and bright futures could be.
Inclusion Beyond the Norm
With a successful "Let's All Win" campaign, Missouri and Illinois aim to break social norms by highlighting/safety filing people that might be under-represented, un-represented, or misrepresented. Such as people of color, children of divorce, those who are disabled, people who are poor, people of the digital divide, children in the hospital, or even people of certain ages.
But, inclusive marketing isn't always easy to do right. An inclusive or thought-provoking campaign takes time, effort, and careful thought to be successful. And, it's not just about picking the right stock image and giving yourself a gold star. It's about making a solid effort to include or properly represent diverse people in your campaigns.
But, inclusion campaigns aren't always easy to do right. An inclusive or thought-provoking campaign takes talent, experience, time, effort, and careful thought to be successful. And, it's not just about picking the right media or the right people. It's about assessing and then sharing those results. Making a concrete effort to include or properly represent diverse people in the campaign.
Rating a "Let's All Win" Campaign
As we've seen on some of today's most successful television programs, inclusive articles are about understanding what makes those audiences or people unique and embracing that.
Do you have a favorite song from high school? Do you remember that feeling when you hear it? You just "captured" those feelings.
Remember when you first learned to tie your shoes, ride your bike, got a math problem right, or invented something innovative? With child safety files, even during a life wreck like divorce, you've captured those feelings both with innovation and inclusion.
By spotlighting what's interesting, inspiring, unique, or different about your family and friends, you find new people that see you and yours in a different light. You realize that your life aligns with more people than you know.
Today, when people are worried about losing business, losing their children, social standing, or, God forbid, their lives due to exclusions or compounding inequality, now there are quick and easy ways to prevent these dangers.
Here are three solutions that people who need them can take away to pivot more inclusivity in our "Let's All Win!" campaign:
1. Solving for your family: Like Facebook, learn about the unique people in your family or neighborhood online. Then, think of ways that you can solve a problem for them virtually or better represent them in your posts or comments. We can all use a little inspiration and encouragement together.
2. Practicing with your family and friends using real, safer filings: If you have a family member or friend who has a unique exclusion experience, or are driven by unique compounding inequality feelings, engage those factors in your life and counter-balance them independently until they are overcome. For example, you could take a note from WAND TV News or Morning Blend St. Louis and share what drives people to innovate and achieve past the obstacles we all face.
3. Uniting with a group of people around things they have in common: In television ads for Coca-Cola, the beverage company is notable for connecting multiple different stories together by highlighting the major things people have in common, such as a love of Coke, hopes for world peace, or national pride.
If you have family or friends who are going through a family law battle or deployment to war, unite in that common interest to see each other through. A diverse group that uses each other's knowledge, skills and abilities to highlight the group's cause is like a giant cruise ship sea compared to a small boat. Your life is much better taken care of and protected against the unrealistic storms of this world.
Now that you've read about inclusivity in family, justice, and society, you might be wondering how to get started on your own documented "Let's all Win!" scoreboard and track record. Your own "chain of custody," rating system, and constructive record ahead. If so, check out this post on value and rebranding. Want to embrace diversity and prevention even further forward in life? Learn about three benefits in this video.
Let's all win!